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08 December 2011

Culture Cloud - The Birth of the idea Part 2

The Birth of the idea Part 2

Returning from MAC (Midlands Art Centre) I distributed the notes I had collected between a team of NAE staff we had chosen to work on the cloud project. We had Andy Lindley our Technical Manager, Skinder Hundal our chief executive, Ravi Abbott (Me) project Assistant and Islam Muhammad EVS Volunteer. We sat around a table and started discussing what we thought the aims of the project would be and what NESTA would want. We found three very important points that would change our direction of thinking thus changing the project outcomes. The first point was that they were not focusing on new methods of creating interactive art and displaying it. This meant that the idea of interactive screens or robotic heads was not viable.  The Second important point was that they wanted a testable proposition, this meant that we could not make it over complex and it had to be created with current technology. The final important point was that they wanted control to be in the hands of the audience, this would mean it needed to be interactive but that interactivity must count towards something.

We became more focused on the cloud idea, this seems to be the idea that could be made less complicated. With making it a testable proposition we could achieve it by doing it on a much smaller scale then the initial idea. We could simply have one initial cloud based around the NAE area. We could allow artists to upload and share work. We decided to choose visual arts as an initial platform as arts as a subject matter is so wide spread it would be very complex to organise it and pointless for a trail.

We still did not have a name. We were coming up with different ideas, combinations of cloud and community. After jokingly suggesting Boy George’s ‘Culture Club’ we simple swapped the club for cloud. This seemed to fit and roll off the tongue well.

We still needed to define the idea, we had a good base for an online community but how do we bring this community into the gallery space (this is the whole aim of the project). We came up with lots of ideas such as interactive boards, displaying art works on the tram, projection on the side of the NAE. Eventually Andy Lindley suggested we simply made a box in the gallery space. This box would display the works digitally and people could come and see their work displayed in the gallery space.  This box would contain a Pc with a high quality screen or projector. We named this simply ‘media box’

This idea was strong but we felt it would not appeal to people who were not used to or unsure of visiting an art space. We needed something extra to pull them in. Skinder decided to get some advice from art companies and contacts he knew. 

Part 3 Coming soon
by Ravi James Abbott Project Assistant

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